The Influencer Marketing Fallacy – Hype Vs Reality
Are you under an influence? The Influencer Marketing Fallacy-Hype Vs Reality Social Media Influencer Marketing is on the rise, yet it’s unfortunately riddled withinsincere followers and deceptive assertions. Aim JNF champions strategies that areboth ethical and transparent. Not all claims that social media influencers make about brands are true. I think, it all started with a simple idea […]
Brand Tribes- Make Your Choice Count
Positioning is the Key Brand Tribes- Make Your Choice Count Learn who is doing the best & the worst Positioning in Pakistan Interestingly, consumers often view brands based on the needs they meet or the value they offer including satisfying their emotional drive. This is particularly true in competitive markets, which is why brand strategists […]