Are you under an influence? The Influencer Marketing Fallacy-Hype Vs Reality Social Media Influencer Marketing is on the rise, yet it’s unfortunately riddled withinsincere followers and deceptive assertions. Aim JNF champions strategies that areboth ethical and transparent. Not all claims that social media influencers make about brands are true. I think, it all started with a simple idea […]

Positioning is the Key Brand Tribes- Make Your Choice Count Learn who is doing the best & the worst Positioning in Pakistan Interestingly, consumers often view brands based on the needs they meet or the value they offer including satisfying their emotional drive. This is particularly true in competitive markets, which is why brand strategists […]

Fundraising & Light Sometimes you have to believe it without seeing it Did you know, the visible light is not whole light spectrum. Same is the case with fundraisingavenues for your Non For Profit cause. Have you ever thought about the light we, see? It’s just a tiny fraction of the whole spectrum, which spans […]

Know Triple Constraints Why Project Management is Fun? Project mishaps? They’re not just about missing deadlines or blowing the budget. Think of a project as a puzzle, a time-sensitive puzzle with a specific budget. Sounds simple, right? But now imagine that puzzle is worth millions or even billions, with countless pieces scattered across different locations. […]